If you’re looking to upgrade your business in 2020 without breaking the bank, chatbots may just be the answer you’re looking for. There are many reasons for that, which we will go into in more detail below, that all lead back to saving time and money. With the current, nearly universal, worldwide economic struggles, this can prove to help organizations finish out the year strong.
Chatbots are software-generated programs that are created to simulate human interactions with either voice or text conversations. They are able to interpret what a user is asking or stating and reply based on the information it has stored provided by its developers. Smarter ones with Artificial Intelligence (AI) capabilities are even able to learn as they have conversations with customers and prospects.
Though there are many reasons to implement chatbots for your business, we’ll look at the top 12 reasons we found below.
Top 12 Reasons Businesses Should Consider a Chatbot
1. Answer Frequently Asked Questions
Even the simplest of chatbots can be programmed to answer your frequently asked questions. By programming your chatbot with your company’s FAQs, you’ll be able to weed out many of the initial customers who contact your customer service.
2. Save Time for Everyone
Chatbots will significantly reduce the amount of time customer service and other staff spends on customer inquiries so they are able to focus on other, more intricate tasks that need a more human touch. This saves time for both staff and customers, increasing satisfaction all around.
3. Enhances Brands
With the expansive knowledge, a chatbot can store and share about products and organizations, they will not only make you look good, but they’ll also be the best brand ambassadors you could imagine. Customers will be impressed with your problem-solving ability as an organization.
Much less expensive than hiring a new employee to handle customer service inquiries, chatbots are a much more cost-effective solution for organizations. The software itself, if chosen wisely, is inexpensive and there is no need for highly trained developers on staff or contracted to set them up.
5. Boost Operational Efficiency
Chatbots can not only handle much more than their human counterparts, but they are also capable of triaging inquiries as they come in to send them directly to the person that will be able to help them instead of being sent from person to person within the company.
6. Easy to Use
Chatbot implementation is very easy, without the need for code or advanced development knowledge. Plus, once they are in place, they are easy to maintain, update, and manage. Depending on how complex of a chatbot you would like to implement, you’ll need to provide different levels of information, but with the ability to design your own chat flow, it’s easy no matter which one you choose.
7. Always Available
Want your customers to be able to reach you after hours and on weekends and holidays but don’t want to pay them overtime? Chatbots are the perfect solution. Available 24/7 to answer questions immediately and accurately, your customers will always be able to get in touch with you.
8. Customer Engagement
With immediate responses resulting in customers not having to wait for a reply on a messaging platform or via email, the result is much better customer engagement. Engaged customers are much more willing to purchase and promote your organization and your products, making chatbots even more effective in the long run.
9. Familiar Platforms
Customers and prospects don’t need to download and learn new apps in order to communicate with your organization through chatbots. Chatbots are integrated into existing message platforms that are likely already familiar with like Facebook, Slack, Whatsapp, and SMS messaging.
10. Improve Customer Loyalty
Satisfied customers are more likely to become loyal customers. Since you are able to answer their questions or at least reply immediately, any time of day or night, you are bound to have improved customer loyalty.
11. Minimize Human Error
Even the best of us make mistakes sometimes. However, chatbots don’t unless they are programmed incorrectly by humans. Chatbots greatly minimize the chance of human error by providing accurate and timely information.
Chatbots can offer analytics that is vastly superior to information that can be retained and input by humans for future knowledge and use. Analytics can be pulled from a database that includes information such as who your chat customers are, which chatbots are the most effective, and which chat flows are performing best for you so you can optimize your chatbots easily.
Top Chatbot Solution
Above are the top 12 reasons we have determined most businesses can benefit from chatbots and are compelling reasons to consider them. However, choosing an enhanced chatbot software solution such as Botup will give you even more options, making your decision much easier. Botup’s advanced features include:
- A visual, drag-and-drop designer
- Customizable chat flows
- Implement chatbots into various popular platforms
- Powerful lead nurturing
- Insightful analytics and report generation
- Robust integrations
Plus, as part of the 500apps Infinity Suite of productivity apps, you’ll have the option to choose several or all of the apps offered by 500apps for one low monthly price.
According to Business Insider, companies need to make sure their chatbots not only mimic human agents in conversation, but they should also be able to address customer's needs appropriately. As obvious as it sounds, the focus isn’t always on the right path. Ensuring you have the right software to implement your chatbot will help you stay focused and help your customers and your staff save time and money.
These 12 reasons should help you understand what benefits businesses most and might be enough to convince you that it is going to help you too. If you need more convincing, visit the Botup features page and find out more about how we can help.